A curated list of awesome customer analytics content aimed at a non-tech business wanting a deeper understanding of the methods and the techniques.
Content
What is Customer Analytics
The what and why
- How customer analytics has evolved - Effective introduction of customer analytics
- How Customer Analytics and Insights Enrich Customer Journey Design: Primary Research
Methods
Behavioral customer segmentation
- Segmentation of customers for effective implementation of analytical projects
- Case study
- Customer segmentation with python (advanced)
- Kaggle: Customer segmentation
Cross-sell and upsell analysis
Customer Churn and attrition analysis
- The Challenges of Building a Predictive Churn Model
- Predictive Modeling Using Transactional Data
- How to Predict Churn -
- Predicting customer churn with scikit-learn
- Binary Classification in Python - Who’s Going to Leave Next?
- A Simple Approach to Predicting Customer Churn
- Predicting Email Churn with NBD/Pareto
Customer lifetime value and customer journey analysis
- Etsy: What’s a customer worth?
- Wharton School: CLV and E-Commerce Buying Patterns - Professor Fader from UPENN on what CLV is and how most are doing it wrong (Youtube video)
- Lifetimes: Measuring Customer Lifetime Value in Python
- How to Model Your Customers’ Lifetime Value
- Implementing and Training Predictive Customer Lifetime Value Models in Python (Video)
- Calculating CLV in R
- How to Calculate Digital Customer Lifetime Value
Next-best-action analysis
- Next Best Offer Analytics: Ebay, Schwan Foods, Netflix and Others
- Next Best Action – Retail Case Study Example (Epilogue)
- Next Best Offer: Customer-Based Predictive Data’s New Frontier
Text analysis
- Curated list of text mining resources (like an awesome page)
- Awesome Natural Language Processing
- Text Analysis 101: A basic understanding for business users
- The Application of Text Mining in Business Research
- How to Use Text Analytics in Business
Case Studies
- Fitness Analytics: Uncovering insights from fitness customers’ behavior - Small non-technical case study of data analytics applied to the fitness industry
- How You Can Improve Customer Experience With Fast Data Analytics
MOOCS
Mass Open Online Courses
