How does Reactive Marketing really work in practice ?

Reactive Analytics for data-driven business

Building your data driven business with reactive marketing technology from Trieu Nguyen

How we would apply reactive analytics in practice ? 

I think the marketing in e-commerce would be got lots of benefits

1. you can recommend best matched items for user in real-time, 
2. you can know the interest of user and send to them a email about new promotions with personalized information. 
3. The most important, you can create a new trend, which is easily viral in all social media. 

Test case with Lazada.vn

Simple demo with Lazada and visualizing user's heat-map data

The architecture of Real-time Reactive Marketing platform