Ad Serving Technology - well-written book for beginners in Ad-tech industry

A clear and concise 400 page introduction to the world of ad serving and digital advertising technology. From an introduction to the entities and infrastructure that enables digital advertising to full coverage of the roles, responsibilities and processes  involved in Media Planning, Buying, Procurement, Creative development, Campaign Setup, Trafficking, Campaign execution, Report Analysis and Optimization.
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http://www.amazon.com/Serving-Technology-Understand-revelation-commercialized/dp/1484867572/ref=mc2ads.com