Reading List: Ad, Data-Driven Marketing, Analytic, Big Data

BEST PRACTICES FOR Advertising

https://retargeter.com/blog/retargeting/8-best-practices-for-running-a-retargeting-campaign

https://retargeter.com/blog/banner-best-practices/3-tips-banner-ad-design

https://retargeter.com/blog/retargeting/a-brief-introduction

Vietnam and Big Data

http://businesstoday.intoday.in/story/lessons-in-big-data-vietnam-apac-big-data-and-cloud-summit/1/197954.html

Data-Driven Marketing + Advertising + Big data

http://www.emarketer.com/Article/Using-Big-Data-Still-Challenge-Marketers/1010710

http://www.telegraph.co.uk/sponsored/technology/4g-mobile/engaging-customers/11070094/attract-right-audience-big-data.html

http://www.slideshare.net/tantrieuf31/machine-learning-on-big-data-for-personalized-internet-advertising

Data-driven for brand marketing

http://www.forbes.com/sites/work-in-progress/2012/12/18/10-brand-marketing-trends-that-should-dominate-2013/

http://thenextweb.com/socialmedia/2014/09/11/emotion-vs-data-driven-marketing-biggest-challenges/

Advertising 2.0 and Trends

http://www.slideshare.net/damjanov/future-of-adland-futureofdigital-2014

https://hbr.org/2013/03/advertising-analytics-20

A/B Split testing for Maximize ROI Ad

http://blog.wishpond.com/post/64393992717/how-to-a-b-split-test-your-facebook-ads-to

Apply Data-driven Marketing for Retails

http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html

http://www.retailcustomerexperience.com/articles/how-retailers-can-turn-big-data-into-real-insights/

Intro PROGRAMMATIC Advertising

https://retargeter.com/blog/strategy-2/programmatic-buying-intro

Programmatic buying and native advertising

http://marketingland.com/programmatic-native-content-data-driven-marketing-can-co-exist-80026

HTML5 for universal mobile Advertising

http://mashable.com/2010/09/24/html5-mobile-advertising/

Big Data for traditional media: TVs, Internet TV

http://www.theguardian.com/media-network/media-network-blog/2014/aug/29/tv-advertising-big-data